This is How Content Marketing Can Work For Beginners
You don’t need to feel that way, however. Content marketing is your secret weapon as a small business and with the right marketing efforts and good content – you can reap the benefits.
It’s something worth exploring, especially since content marketing costs 62% less than traditional marketing and can offer 3x more when it comes to lead generation with potential customers.
We’ll explore what matters most when developing a content marketing campaign and what needs to be done, so that you can get the best possible results across all kinds of media platforms.
By the end of this post, you’ll understand how content marketing works -from the editorial calendar to the content type, and social media, and you’ll feel confident enough to create a content marketing campaign of your own.
Understand what they really need
Thanks to these Google Alerts, I’ll now be on the email marketing list and updated when there is news related to my niche and subjects. I can take this information and work it into my content strategy.
In some cases, I might not want to rely on a media platform like Google Alerts. Instead, I may just want to find out what some of the latest industry publications within my niche are covering.
Though there are some results here that came up within Google Alerts, there are also some other useful pieces of great content that didn’t and I can use them to inspire my own content creations.
In the PPC niche, this might include the official AdWords blog or the official Facebook blog. If I want to keep up-to-date with PPC news, it would be a good idea for me to monitor these blogs on a daily basis.
The goal here is to find effective content that has done well in the past and then go about creating something that is better. This is how you run a successful marketing campaign.
Once I’ve decided on a marketing campaign topic that looks worthy, I then need to go about creating my own version that’s better than the current choices already on the search engines and on the social media platforms.
Content Marketing Overview
Because storytelling has changed over the years, the attention of people stretches to more places than a few years ago, and marketers have to make sure that they tell stories in the year we actually live in.
In a world with social media, endless Internet space, self-publishing companies, and free graphic design tools, the strategies you can use to attract paying customers are as varied as the fish in the sea.
You’re here to learn about the benefits of each option and when to use which one. While there’s only one goal of content marketing (to increase business revenue), there are many ways to do that.
History of Content Marketing
He did it because he wanted to advertise the new printing business that he had created. He figured the best way to do this was to print his own Almanack and potentially encourage others to print there too.
I’m willing to bet you didn’t think that content marketing started with Benjamin Franklin in the 1700s. It’s possible that you’re more insightful than I was a few years back and you guessed it from the gate.
Now, you might be able to argue that John Deere did this out of the kindness of their heart. Perhaps they simply wanted to help people and didn’t realize the effect that this publication would have on the business’s revenue.
Go Where Your Prospects Are
As the understanding of content marketing grew, so did the number of channels available on the Web. You can publish content on your own site, develop relationships to publish content on third-party sites, or leverage social media platforms.
However, there are so many social media options and so many different sites where brands can publish content that most companies have to choose a few to focus on. For that reason, it’s critical to pick the channels that offer the most value.
Don’t try to do it all. In other words, the goal should be to “go where your prospects are.” By doing this, you enable your target audience to pull down your content when they want it, and in the way they prefer to consume it.
Other Types Of People To Engage With
Media people are important because they can write about your content, or they may publish some of your content on their site. In either scenario, you end up getting exposure to their audiences.
Influencers can also be media people, but not necessarily. For example, someone with a large social media following can be an influencer, even if they don’t have their own blog or media site.
Getting them to share your content can have a large beneficial impact, and it may result in many media people seeing your content and then writing about it, asking you for an interview or offering a guest post opportunity.
Or it may be as simple as the media person learning you exist, and at some later date when you reach out to them to talk about some other piece of content, you already have credibility with them, and you have a much better chance of a successful dialog.