Social Media Ideas and Inspiration

Category: marketing and social media

The Psychology of Choice in Marketing

We make hundreds of choices every day from the simplest things to the more complicated ones. We like having a choice but every time there are too many, we freeze. To succeed in your marketing strategy, you have to remember this. In fact, you have to try and understand the whole psychology of choice. There

Social Media is Good

Today, Facebook has approximately 2.01 Billion users the world over. While this is only one of the major social networking sites, it gives one a glimpse of the widespread usage of social media platforms across the globe. In light of this, psychologists, teachers, and business persons have been debating whether social media is good or

Digital Amnesia

We are living in an age where the amount of cultural and digital material is produced in enormous amounts and at a breakneck pace. Much of these works are in the form of sounds, images, collections arranged in catalogs etc. The increasing digitization in the production of cultural works such as music and art means

Role of marketing in the success of Samsung Electronics Co.

Samsung has been recognized as the largest tech business when it comes to revenue and also among the most valuable brand in the industry. However, it is facing stiff competition from companies such as Apple, but Samsung’s marketing strategy of being a master brand has enabled it to become the industry’s leading technology company. Adopting